Hero image
New Development

Compass Development Marketing Group

Sales. Faster and higher. Pre-development planning and design, marketing, and sales on behalf of developers — coast to coast.

Official page · compassdevelopmentmg.com
Overview

InsideCompass Development Marketing Group.

Compass Development Marketing Group consults on all aspects of pre-development planning and design, marketing, and sales on behalf of developers — leveraging the vast reach and deep, timely insights of an unparalleled national network of brokers to deliver bottom-line sales results. CDMG has the largest digital and agent reach of any brokerage firm in the United States.

COAST Development Marketing brings that platform to projects from Brooklyn to Bedford — from site acquisition and product conceptualization through launch and final sellout, for 4-unit boutique condominiums, 500-unit lifestyle-driven offerings, and everything in between.

A Depth of Expertise

Four disciplines, one team.

Research & Analysis
01

Research & Analysis

Comprehensive market studies, buyer profiling, and strategic pricing. The team moves beyond standard market evaluation to identify emerging patterns, unmet consumer needs, and opportunities — drawing on experience advising hundreds of developments nationwide.

Planning & Design
02

Planning & Design

In-house architects consult on highest-and-best-use programming, unit blocking, floor plan design and refinement, amenity programming, interior design review, unit offerings, and sales gallery concepting. Every element is assessed for marketability and buyer appeal.

Marketing & Branding
03

Marketing & Branding

Identify each project's distinctive narrative and develop a cohesive brand identity, ensuring a unified message across sales, marketing, and social channels for maximum visibility and impact. Committee Creative, the in-house agency, produces brand identity, print, and digital media from launch through sellout.

Sales / Leasing & Operations
04

Sales / Leasing & Operations

Coordinated sales and leasing strategies with senior involvement throughout execution — inventory control, price elasticity, and staff supervision — with real-time adjustments and dual expertise in condo and rental models as projects evolve.

Delivering the Numbers

An established national presence.

In Good Company

Developers we've delivered for.

Current Developments

In good company.

From the Team

How the work gets done.

The most important questions we ask during the planning and design phase are: What is marketable today? What are the most important features for buyers in this location? What will they pay more for?
Caroline Statile, Head of Planning & Design
You have to be more than just a list of features. We look beyond your property's attributes — special as they are — to find the story that sets it apart.
Krysen Heathwood, Senior Managing Director
Who We Are

We dream big — for ourselves and our clients.

01

Mission

We dream big for ourselves and our clients, aiming to inspire wonder and connection in the projects we represent. Operating at the intersection of experience and innovation, we transform developments into vibrant communities. With a solutions-driven approach, we collaborate without ego, always putting the project first.

02

Leadership

Led by industry experts with decades of collective experience, CDMG combines an entrepreneurial mindset with the wisdom gained from years in the field — the energy of a startup, the wisdom of industry veterans, and hands-on, flexible strategies.

03

Full-service creative agency

Committee Creative, the in-house creative division, produces brand identity, marketing materials, print campaigns, and digital media for developers — from initial brand development through the entire sales or leasing timeline.

04

How we measure success

By the value we deliver to our clients' bottom lines. One development at a time, we continue to earn new and repeat business.

Current Developments

Represented nationwide.

Regional Flagships

An established national presence.

Contact Details

Compass Development Marketing Group.

110 5th Ave, 5th Floor, New York, NY 10011
212-913-9058

Or reach The Coast Team directly — we coordinate everything with the division on your behalf.

Submit a Message

Tell us about your project.

From site acquisition to final sellout — let's talk about your next development.

I agree to be contacted by The Coast Team via call, email, and text for real estate services. To opt out, you can reply 'stop' at any time or reply 'help' for assistance. You can also click the unsubscribe link in the emails. Message and data rates may apply. Message frequency may vary. Privacy Policy.

The Inquiries

Frequently Asked Questions.

01When should we bring Coast in?
As early as possible — ideally at site acquisition or product conceptualization, so we can optimize the offering for launch. That said, we join projects at every stage through sellout.
02Do you handle conversions?
Yes — townhouse-to-condo, rental- and hotel-to-condo conversions, and repositioning, with consulting across residential development types from pre- through post-development.
03What reach does Compass add to a project?
Access to over 30,000 sales associates across 200+ offices throughout the United States, plus the largest digital and agent reach of any U.S. brokerage — exposure for your project well beyond the immediate marketplace.
The Compass Platform

Explore More.

All Compass programs
Stay Connected

Join the Coast List.

Market moves, fresh listings, and off-market opportunities across Manhattan, Brooklyn, and Westchester — a few times a month, never spam.

By subscribing you agree to receive email from The Coast Team. Unsubscribe anytime.