Your Home. Your Choice.
Compass for Homeowners
Compass is giving homeowners the same advantages as real estate developers and professional homebuilders — you decide how your home is sold.
Official page · compass-homeowners.comCompass is giving homeowners the same advantages as real estate developers and professional homebuilders — you decide how your home is sold.
Official page · compass-homeowners.comFor decades, MLSs and portals have dictated a one-size-fits-all approach to selling: the moment a home appears, it's exposed to days on market, price reductions, and automated valuations that can devalue it — and sellers have had no alternative. Compass believes homeowners should have the freedom to decide how their property is marketed and sold.
That's why Compass created the 3-Phased Marketing Strategy: to give homeowners the same advantages real estate developers and professional homebuilders have always used. More choice, more transparency, and smarter strategies — with your Coast advisor guiding each phase.
Test — or validate — the pricing strategy privately before the home ever hits the MLS.
Analyze views, visits, and engagement on the listing page to understand real buyer interest.
Market while staging and preparing the home to create interest and anticipation before it lists publicly.
Control which websites display photos, address, and data — and protect that information.
Validate your price with 340,000 agents across the Compass network of brokerages and their serious buyers, gaining early exposure without days on market, price drops, or a rushed timeline.
List publicly on Compass.com and Redfin.com, expanding your home's reach to 60 million buyers while protecting its value — still with no days-on-market or price-drop history.
Backed by pricing insights and buyer demand, your home enters the broader market — the MLS and third-party sites — positioned to achieve the best possible price and terms.
Controlling MLS and portal timing extends your marketing runway and minimizes public days on market or price-reduction history that devalue a home in buyers' eyes.
Some third-party sites block buyers from contacting the listing agent and sell those leads to agents unfamiliar with your property. On Compass, every inquiry goes to the agent who knows your home best.
Automated valuations on third-party sites use outdated algorithms and incomplete data, often mispricing homes and shaping buyer expectations before you list.
Portals can attach their own assessments that may not reflect your home's true condition, value, or desirability. You keep the narrative.
Compass analysis of 70,809 closed residential transactions, trailing 12 months ending March 31, 2026, comparing pre-marketed listings to direct-to-MLS listings. Results vary; no guarantee of outcome.
Most U.S. real estate companies have private listings; Compass is the only one that shows consumers how many exist. On Compass.com every search displays the exact number of available properties — including Private Exclusives — giving equal visibility to every consumer and brokerage, regardless of who the buyer is.
While an MLS or portal may seem convenient, a single source of control limits consumer choice. Real estate markets, like healthy economies, thrive on diversity — different companies offering distinct products and consumers empowered to choose what suits them best. When choice disappears, the result is higher prices, fewer options, and lower quality.
Every homeowner deserves control over how their property is marketed and the freedom to protect its value. The choice should always belong to the homeowner — not organized real estate.
The 4.6% price advantage comes from a doubly robust causal analysis of 70,809 closed Compass transactions (April 2025–March 2026), controlling for more than 50 variables — property, agent, seller, neighborhood, and macro conditions — with a 95% confidence interval of 4.2%–4.9%. Days-on-market and price-drop figures are trailing 12-month descriptive comparisons. Results vary.
We'll walk you through the 3-Phased Marketing Strategy Disclosure and map the right path for your home.
Neighborhood pricing, inventory, and trend reports for Manhattan, Brooklyn, and Westchester — delivered straight to your inbox.
By subscribing you agree to receive email from The Coast Team. Unsubscribe anytime.